The enjoyable pastime of shopping for something special has generally been something to look forward to.
Unless of course you happen to fall outside of what the fashion industry considers normal. Normal in terms of size is something that is extremely debateable. This doesn’t stop fashion retailers playing it safe and manufacturing clothes to fit the majority. (My own opinion is that because it’s the majority, that doesn’t equate to normal!)
So that’s okay then. Well erm… it’s not actually. By playing it safe and manufacturing clothes in a relatively narrow range of sizes, retailers have alienated a huge proportion of the population.
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It is high time for the fashion world to realize the changing size of their customers. Fashion designers are still busy making clothes for the slim models. But they should be aware that the women who buy their clothes are not the same. The average size of an American woman has increased to 14.
Being somewhat overweight is an epidemic, that fact is plain for us all to see. Over half of the women in this country are overweight or even clinically obese. It is worse for middle-aged women. In this demographic close to 2/3 are overweight. Another quickly growing demographic is teenage girls. As a result there is a sharp increase in the demand for clothing plus size and larger.
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Fashion magazines are of the utmost importance to any woman who is interested in dress.
In studying any fashion magazine, consider each figure separately. If two or more materials are used in its development, strive to determine particularly why they are employed. Proper regard for such details is valuable, for it will serve to point out to you why certain materials are required for certain styles.
Strive not to be like the woman who went to a dressmaker and said, “I want a pannier skirt. I want a little puff sleeve, but I want it in soft, clinging crepe, because I am very fond of that material. I think it is beautiful. The softness appeals to me.”
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